How to write an electronics title that names the model

The label’s model name comes before the nickname

eBay’s 80 characters, spaces included, should hold the brand and the exact model from the sticker or the settings screen, then the spec buyers compare: storage, screen size, or capacity. “Dell laptop” and “nice camera” fit easily and sell the wrong thing.

Mercari uses the same 80-character stop, and the phone shows the front. Model and the deal-breaker — carrier lock, cracked glass, or “does not power on” — belong in that visible half. iCloud or Google lock status belongs there too, but only after you have looked at the screen that proves it.

Write the test, not a spec-sheet novel

Open the Mercari description with what you did: powered on, charged, connected to Wi-Fi, heard the speaker, or none of those. Then storage, RAM or battery health only if a screen you photographed shows the number. Name included accessories that are in your photos, and say when the charger is a replacement.

Facebook Marketplace buyers message about pickup the same day. The first lines still need the exact model, whether accounts are removed, and the defect. A local buyer can test a laptop on your table. Tell them which account is signed out, and do not hand over a device that still has your payment apps signed in.

• Factory reset done, or not done.
• Find My, iCloud, Google, or Samsung account: removed, still on, or you could not check.
• Carrier lock and the carrier, for phones.
• Region or keyboard layout when it is printed or visible.

Specifics from the sticker, not the family name

Fill brand, model, MPN if it is on the label, storage, color, connectivity, and network. The model field should match the title. A series name in one field and a sub-model in the other is how a 256 GB phone gets returned as 128 GB.

• Storage and RAM from the device or the label, not from the ad you remember buying.
• Screen size in inches when it is part of the model name.
• Connectivity you tested: Wi-Fi, Bluetooth, cellular.
• MPN or regulatory model only when you can read it. Do not publish a password.

Untested is a condition

“Works” means the functions you tried. Everything else is untested. If it does not power on, say for parts or not working, and say what you tried: another cable, another outlet.

• Cracks, dead pixels, keyboard shine, and swollen or missing feet.
• Battery: holds a charge, service message on screen, or unknown. A swollen battery is not “good used.”
• Ports that are loose, and fans that scream.
• If the battery is swollen, say so and follow the carrier’s rules before shipping. Do not describe that device as ready to use.

Photograph the screen that proves the model

• The label or the settings page that shows the exact model.
• The device powered on, if it powers on, including a lock screen that shows the account is gone.
• Ports, hinges, and the charge cable you will include.
• Cracks and dents in focus, not hidden by a reflection.
• Accessories laid out: charger, remote, lens cap. Leave out anything you are not sending.

A manufacturer lifestyle photo shows a new unit. Yours has your scratches. Photograph those, and cover account names you do not want public if they are still on screen.

Mistakes that become “not as described”

• A family name with no model number.
• “Unlocked” when you never tested another carrier’s SIM.
• Storage copied from memory.
• An iCloud or Google account still active.
• Passwords, full serials, or payment logins written into the public description.
• A stock photo that includes a charger you do not have.